Instantbox sells and installs EV chargers, a product that requires trust, clarity, and a clear path to conversion. Their existing website delivered none of that. The project was a full redesign from the ground up: experience definition, navigation structure, new visual identity, and a complete design system with reusable components. Every decision was oriented toward one goal, turning visits into leads. The result was measurable. Lead generation increased by approximately 40% following launch. The company is now evaluating expansion into additional European markets.